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23 Sep 2021

Introducing our SEO service for Aero retailers.

So, you’ve launched your Aero store and you’re ready to put it through its paces. With a shiny new design and a list of features to help you sell like never before, now is the time to get your products in front of your potential customers to help your online business grow. 

Our SEO service helps you to do just that. We believe our offering is hard to beat, and we’re constantly evolving with the industry and market trends to help bring more visitors to your store and turn them into customers. We pride ourselves on giving so much more than your typical SEO package; we’re practical, pragmatic and we solve real-world issues that affect both your customers and search engines.

What works well for one business rarely works for another, and that’s what makes our approach different to others you might come across.  A wishy-washy strategy that’s shoehorned into every campaign only leads to frustration for everyone involved. We take the time needed to get to know your business, your goals and your customers, to build a strategy that allows your online store to flourish.

A strategy that just works

We don’t like to think of ourselves as an external agency. We want to work alongside you and act as an extension of your in-house team to learn more about your business goals, take a deep-dive into your customers needs, current website performance and analyse your competitors activity to compile a strategy that puts your customers first and paves the way for epic digital growth.

You may find yourself asking: within a saturated SEO industry, who all promise the same thing, what makes Techquity’s SEO offering different to everyone else's?

Prioritising performance

The speed and performance of your website has never been more important. Whilst your customers rarely settle for a site that takes more than 3 seconds to load, Google uses speed as part of its ranking algorithm, and also takes a multitude of user metrics - called Core Web Vitals - into consideration for SERP performance.

The Aero platform is natively fast - already making your store faster than many of your competitors - but we can make further improvements to areas that affect your Google Lighthouse score, such as adapting how third-party code is handled and optimising areas of the page that are responsible for any performance issues - making sure your store is running the best it can be.

SEO - the bread and butter of the service

SEO’s got a bit of a bad name for itself in recent times, but we’re here to change your preconceptions on ‘the dark art’ of online marketing. Our approach is honest, practical and pragmatic, and you’ll have full transparency on the improvements we’re making.

We take a deep-dive into your organic performance and will begin to help your store reach its full potential by:

• Completing a comprehensive technical audit

• Reviewing site navigation and hierarchy 

• Implementing a robust internal linking structure 

• Adding the correct semantic markup to your pages

• Implementing schema markup/ structured data where relevant 

• Content optimisation - both within your on-page content and metadata

SEO forms the foundation for digital marketing success and gets your products in front of your audience, right where they expect to find them. There’s no copy-and-paste strategy going on here.

Content that matters

Content and SEO go hand in hand; gone are the days of keyword density, bolded text and spam-laden brand descriptions. Google is looking for relevant, authoritative content to best match user search intent - you need to prove you are experts in your field and show you’re the best website to get in front of a user, at the top of the search results.

We don’t create content for the sake of it. Our strategies look to add content where it’s going to have the biggest impact, and we’ll measure the success of it to ensure it’s fulfilling your business goals. If your business doesn’t see an uplift in revenue from adding loosely-related blog posts or category descriptions that offer no benefit to your users - we won’t include them as part of our strategy.. We target areas that are going to give you the best ROI.

Migration support

A platform migration can be unnerving at the best of times; you want everything to go smoothly and not risk losing any hard-earned website traffic. However, things can and do go wrong when not in the right hands, and sometimes help comes too late to be able to quickly recover to pre-migration performance. 

For retailers that are migrating to the Aero platform - whether that be from Magento, Shopify or Visualsoft - it’s vital a comprehensive migration plan is put in place well in advance to ensure no stone is left unturned and your migration is hailed a success. Right from the initial conversations, we’ll meticulously plan, benchmark and monitor to support you from start to finish and beyond.

Conversion Rate Optimisation & UX

Okay, so you’ve got a load of new users to your site - now what? Creating a seamless user experience should be at the top of your priority list, to make it as easy as possible for them to convert to customers - from the top of the funnel to the checkout. 

We’ve said it from the start, but your online store has got to have your customer needs at the forefront of the strategy - so a smooth user journey needs to be nailed. We’ll test platform modules, make interface changes and tweak checkout options to ensure we’re maximising the chances of users converting across all marketing channels. We believe CRO/UX shouldn’t be a separate service, and so it’s integrated as part of our SEO offering as standard to help benefit every user landing on your site. Can you see how this isn’t your typical one-size-fits-all SEO package?

Results speak for themselves

Whilst our SEO service is still in its infancy, our skills and experience aren’t. Since our SEO offering went live, we’ve already helped a handful of our retailers make their store lightning fast, improve the user journey and get them noticed in the SERP - leading to an increase in revenue that they’ve struggled to achieve elsewhere. 

So, what sort of results can you expect if we become part of your team?

•Improved Google Lighthouse score - just look at this mobile score we achieved for one of our retailers ⚡

• Increased search visibility - this international retailer saw a 52% increase in search visibility (and still growing!) following the rollout of the Google Page Experience update in June 🚀

• What our service is all about: generating more revenue for our retailers. In just two months, this Aero retailer saw over a 300% jump in organic revenue (in a space that doesn’t experience seasonality) 🤑

Our team are experts in platform migrations from the likes of Shopify, Magento and Visualsoft, to the Aero Commerce platform. If you’d like to learn a little more about how we can help get in touch here.

Written by

Rebecca Lawson


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