Green Flag

Green Flag is a leading provider of vehicle breakdown and roadside assistance services in the United Kingdom. In an effort to improve its customer experience and streamline its services, Green Flag embarked on a website development project for their new vehicle checker service called "One Check".

The goal was to create a user-friendly, informative, and accessible website that would empower customers to easily understand and purchase a vehicle history check and access helpful resources, while increasing organic traffic and reducing over-reliance on paid advertising. From an extensive UX design process to create a simplified, step-by-step user journey for purchasing and downloading a vehicle history check to an in-depth SEO analysis and content strategy to preserve rankings and improve search visibility, our efforts yeilded significant results for Green Flag One Check including:

+800% in users

+600% in profit per sale

+30% in organic traffic

YoY Aug 22 vs Aug 23

“I have loved this year so far, launching our new and improved shop and vehicle check services with vGroup International and Techquity! Both teams have been fantastic to work with. I'm looking forward to the next 6 months as we have lots more in the pipeline for our customers. ”

– Bianca Mason

Product Owner at Green Flag

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