Digital Transformation

Whats About Town

An influencer based social shopping platform whereby users follow influencers and shop their outfits and accessories.

What Did We Do?

After three years attempting to launch the platform, we were appointed to provide strategic tech consultancy and support the investment and management team in taking the product to market.

Our investigations found the platform was unfit for purpose in its current form and subsequently we created a detailed new technical specification and phased development pathway.

Working with the existing design we began developing a shopping platform that could aggregate affiliate retail feeds from sites such as ASOS and Topshop among others. In addition, the platform enabled influencers to create boards for their followers using the platform’s product inventory. The collation of such vast data feeds in various different formats and the subsequent tracking of sales was a complex technical issue.

Within five months we completed the development project and successfully launched the platform.

What Did They Think?

Sam Park, What’s About Town

“Techquity successfully delivered the project when I’d almost given up due to the failures of two development companies previously. The team delivered ahead of their timescales and on budget.”

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