Easy Bathrooms ecommerce, trade portal and ongoing development

Easy Bathrooms is a national bathroom and tile retailer with a buying journey that moves naturally between the website, the customer’s home and a network of more than 150 showrooms. Customers use the site to compare products, understand dimensions and finishes, order samples, plan a room, find where an item is displayed and decide when expert advice would be useful. A successful visit is not always one that ends at the online checkout; it may end with a better-informed showroom appointment, design conversation, collection or trade enquiry.

That store-led role is not a new interpretation. In strategic reports filed for 2019 and 2020, Easy Bathrooms described its ecommerce website as supporting the retail outlets and said that online investment was intended both to increase website sales and drive footfall into stores. The latest full accounts describe retail, B2B and online as a multichannel model, reporting £110.3 million turnover and 146 outlets at February 2025. Those figures establish the scale and shape of the business; they are not presented as results of Techquity’s work.

Since 2022, the relationship has focused on making the website useful across the whole decision process. It is the kind of ecommerce work where product discovery, store journeys, operations and ongoing development have to be considered together.

The first major phase was moving Easy Bathrooms from Magento to Aero in early 2023. This was not approached as a visual rebuild alone. The existing website contained product information, category routes, imagery, customer and order data, and landing pages that already played a commercial role. All of that had to move into a cleaner structure without losing sight of how people found and used the site.

Analytics and search-visibility data helped us understand the category, product and content routes already doing useful work. That evidence informed data migration, URL and redirect planning, and the decisions about what should be retained, consolidated or rebuilt. The aim was to reduce avoidable migration risk and give the team a site that would be easier to extend after launch.

Following the migration, easybathrooms.com moved into a materially higher search-visibility range from later in 2023, reaching new peaks in 2026. SEO is managed separately, while the Aero website provides a sound technical base through structured catalogue routes, disciplined redirects and templates that can keep evolving with the range.

Bathroom and tile purchases involve practical questions that a standard product page rarely answers well. Customers need to know how much material to order, how different finishes will look in their space and which related products will complete the job. We have built specialist tools around those decisions so that the website can provide useful guidance before a customer buys, visits a showroom or speaks to a member of the trade team.

The tile calculator accepts several wall or floor measurements, totals the area, offers a 10% wastage allowance and converts the result into the boxes required at the current product price. Customers can then request a free cut sample or order a full-size sample where available. The calculation helps turn measurements into a practical quantity, while the sample route recognises that colour, finish and texture often need to be assessed physically before someone commits.

The grout matcher applies the same thinking to a specialist finishing decision. A customer, installer or showroom colleague can enter a tile product code and see the tile alongside its best-match and alternative grout options, compatible sealant, colour information, prices and direct add-to-basket actions. Curated product mappings turn specialist product knowledge into clear, consistent guidance at the point where customers need it.

Larger bathroom projects also need clearer budgeting. We integrated V12 Finance and built the product-page calculator, checkout presentation and Easy-specific eligibility rules around it. Eligible customers can compare deposits, credit, monthly payments, interest, total repayment and APR before continuing to an application. V12 remains the finance provider; Techquity’s role is making its offer work clearly within Easy Bathrooms’ product and checkout journeys.

Further ARDEX calculators estimate packs of grout, adhesive or levelling compound from project area, tile and joint dimensions, depth, coverage and pack size. Together, these modules help retail and trade customers prepare a more complete order and arrive at the next conversation with fewer unresolved questions.

The website is designed as a planning and discovery layer for the showroom estate, not as a separate shop competing with it. The Inspirations experience turns roomsets and video into shoppable guidance. Customers can filter ideas, explore products in context and move from an initial look into detailed product research, planning or a design appointment when they are ready to make the idea more concrete.

Fixtuur supplies the visualisation technology behind the 3D planner and View In Room experience. Techquity integrated those tools with Easy Bathrooms’ catalogue, product pages, baskets and showroom follow-up. A customer can develop a room plan, bring supported items back into an Aero basket and use the result as a clearer starting point for a virtual or in-store design conversation rather than rebuilding every selection from scratch.

Showroom discovery continues that journey. Postcode and location search, opening hours, directions, showroom features, local content and appointments help customers find the most useful branch. Selected product pages can also identify nearby showrooms where an item is on display, allowing someone to see its scale, colour or finish before buying. This is display information rather than a promise of real-time branch stock.

In-store, virtual and installation enquiry flows capture location and project needs before routing the customer to the relevant team. Predictive search now treats showroom locations as first-class destinations alongside products, categories and ranges, while local showroom posts and FAQs give each branch more useful information for customers planning a visit.

Much of the work happens at the boundary between ecommerce and Easy Bathrooms’ own technology. We work directly with its in-house development team, combining their knowledge of the data, processes and internal services used across the showroom and warehouse estate with our work on the customer-facing website and its integration layer.

This is shared engineering rather than a handoff between disconnected teams. Easy Bathrooms’ developers bring detailed knowledge of how its internal services behave within live showroom, warehouse, customer-service and fulfilment workflows. Techquity brings ecommerce, interface and web-integration experience. Changes can be planned, tested and diagnosed together so that the customer experience and the operational process behind it continue to develop in step.

One example is the connection with Cubico. Stock data moves into the website and informs availability, preorder and backorder states. Completed online orders move the other way with their products, payment and delivery details and, for Click & Collect, the relevant showroom code. That gives showroom and warehouse teams the information needed to fulfil an order without creating a separate web-only process.

Click & Collect shows why that collaboration matters. What appears to the customer as a showroom selector also depends on postcode search, collection dates, product and sample rules, weight, finance eligibility and the information needed by the selected location and fulfilment teams. Both development teams can work across that boundary when a rule, data source or operational requirement changes.

This is where software development and systems integration become part of the working relationship rather than a one-off connection. Easy Bathrooms leads on its internal technology and operational knowledge; Techquity builds and supports the website-side journeys and integrations around them.

Trade customers have different account, ordering and service needs, but their online activity is still connected to a local showroom relationship. The trade journey lets an existing showroom customer link their account or a new customer register online, then move between digital self-service, dedicated branch support, design help, collection and fulfilment.

The bespoke portal brings account switching, profiles, addresses and API-backed order history into one authenticated area. It also supports Easy Bathrooms’ referral and rewards journeys, including referral cards, cashback tracking, bank-account details and the routes for requesting a withdrawal or converting eligible cashback into boosted account credit.

The trade portal is another shared engineering effort. Account linking, customer details, addresses, orders and rewards rely on internal trade services maintained within Easy Bathrooms, while Techquity develops the authenticated web journeys and website-side integration. Working directly with the in-house development team keeps the online account connected to the customer’s existing showroom relationship and operational record.

The important point is not the number of dashboard features. It is the continuity between the trade customer’s website account and the relationship they already have with Easy Bathrooms in store. Online ordering and account visibility become another part of that service rather than a disconnected trade website.

A website of this scale cannot depend on every page being designed and built from scratch. Together, we have developed a digital design system covering typography, colour, spacing, buttons, media, responsive behaviour and reusable page patterns. Those foundations keep new product, service, trade, showroom and campaign pages recognisably Easy Bathrooms while leaving room for each journey to do its own job.

The system has grown through close work with Easy Bathrooms’ design, ecommerce and in-house development teams. Easy Bathrooms brings the brand, customer, commercial and technical perspective, often developing the first creative direction in Figma. We work alongside the team to refine responsive behaviour, component variants, content states and interaction detail, then translate the agreed design into reusable production patterns without diluting its creative intent.

Regular working sessions, including practical Figma training, have created a shared approach to components, responsive states and developer handoff. The site builder applies that thinking to everyday content production: editors can assemble approved sections and patterns with more control, while the underlying design rules help protect consistency across a large digital estate.

The relationship continues to be shaped around what comes next. Easy Bathrooms’ ecommerce, design and in-house development teams work with Techquity to look beyond individual requests and decide where the website can remove friction across online research, showroom visits, trade conversations, fulfilment and installation.

In June 2026, our team joined Easy Bathrooms at InstallerSHOW, where the brand met installers, plumbers and builders face to face. Spending time together in that setting gave us a sharper view of what trade customers need before, during and after a project, and how the website can help them move more naturally between product research, specialist advice, a showroom relationship and an order.

Those conversations are now helping to shape the next stage of the roadmap. The opportunity is to make the connections already in place work harder: clearer product decisions, better handoffs into showrooms and trade teams, stronger links between customer journeys and internal systems, and more freedom for Easy Bathrooms’ own teams to launch and improve content consistently. What comes next will be planned in the same way as the work since 2022—collaboratively, with customer experience and operational reality considered together.