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Introducing Our New Brand

Scarlett Bendelow
2 min read
Introducing Our New Brand

You may have noticed something a little different about us. We have recently undergone a brand refresh that signifies our growth and highlights our commitment to our clients and their unique needs.

While our core values remain, we have elevated our logo, colour palette and font to better align our visual identity with our positioning in the market.

Here are some key elements of our new brand and the rationale behind them:

As part of our brand evolution, we've opted for a more refined and modern aesthetic. By ditching the rounded edges and introducing a crisper font, we've sharpened our visual identity to better reflect our maturity and expertise in the industry. This change not only enhances readability and versatility but also signals our commitment to staying current and relevant in a rapidly evolving landscape.

As a bespoke software agency, we prides ourselves on crafting tailored solutions for each client. The introduction of new icons and imagery, in particular the fingerprint icon serves as a visual representation of this commitment – just as no two fingerprints are alike, no two websites or software solutions we create are the same. Each one is uniquely crafted to suit the individual needs and goals of our clients.

Our new colour palette conveys the depth of our experience and the solidity of our brand. Our new tones reinforce our established presence in the market. From the vibrant energy of our early years back in 2017 to the confidence and stability of our current position, our brand colours serve as a visual representation of our evolution and growth.

As we continue to grow, our brand will stay a reflection of our commitment to delivering excellence for our clients. The evolution of our brand is testament to our resilience, vision, and dedication to pushing boundaries and exceeding expectations.

Scarlett Bendelow
13 Mar 20242 min read