Techquity at BrightonSEO

Brighton SEO and the Importance of Staying Updated

In the fast paced world of search, staying ahead of the curve isn’t a luxury, it's a necessity. This year, Brighton SEO brought together the brightest minds in digital marketing, inducing the Techquity team, to uncover what’s next for SEO in 2025.

Brighton SEO is a search marketing conference, held twice a year at the Brighton Centre, bringing together thousands of search marketers to meet, learn and do their jobs a little better. SEO and digital marketing are essential in today’s landscape, for businesses to be visible online, that appeals to the intended audience. For those working in the industry, attending industry conferences and hearing expert insights are crucial, to keep up with current trends, network with other professionals and learn from leaders on the latest strategies, tools and techniques. 

Noteworthy SEO Trends and Updates from Brighton SEO

This year’s conference was mainly focused on AI’s growing importance in search, the technical advancements that have been made, and data-driven SEO strategies. Of course, the main trend everybody in digital marketing is talking about is the rise of AI in search. Tools like ChatGPT and Perplexity are introducing new ways for users to access information, bypassing traditional search engine results pages altogether.

These platforms rely on semantic understanding and favour content that is structured, recent and comparative. As search continues to diversify beyond Google, SEOs must adapt their strategies to remain visible across all platforms.

At Techquity, we’ve already begun implementing some of these AI-readiness tactics in our SEO services to future-proof our clients’ visibility across both traditional and emerging platforms.

Highlighting Content Marketing Strategies from the Conference

Content marketing remains an integral part of an overarching SEO strategy, but there has been a shift towards creating evergreen, timely and comparative content. According to speakers, listicles and comparative articles such as ‘9 best tools for…’ perform the best in AI search. It was also advised to refresh content regularly, and use Reddit-style engagement. 

Tom Vaughton broke down 4 SEO strategies - lean, differentiation, niche and growth - each aligned to different budgets and goals. Whether focused on persona-driven content, or annual research-based campaigns, the key takeaway remained that content must be both valuable and strategic. 

Advanced Link Building Techniques Revealed at Brighton SEO

Link building remains just as important in 2025 as it has for the past few years, especially when targeting commercial pages. Abi Bennetts stressed that these pages must be editorial-friendly, offering value through expert commentary, unique data, quotes and FAQs. Tactics included:

• Using tools to find where competitors are getting links to their commercial pages, and using this as a hit list

• Gift guides are still an important way to secure product links (and sometimes category links too)

• Adding category links to press releases, knowing sometimes journalists copy text directly from emails. 

At Techquity, we’re helping clients optimise commercial pages to be more journalist-friendly, increasing their chances of earning high-authority backlinks.

Exploring Technical SEO Advancements and Best Practices

Our SEO Lead, Dena Warren attended one of the most comprehensive sessions, a masterclass, focused on log file analysis. While not often discussed, log files offer unmatched insights into how Googlebot and AI bots interact with your site. Key points include:

• Ensuring logs contain fields like rewritten URLs, IPs and response codes

• Compare crawl stats with Google Search Console to ensure important pages are crawled

• Remove non-performing pages that drain crawl budgets and aren’t maintained.

Overall, log files can help SEOs take control of how search engines see their sites, which is crucial for large or complex websites. We're already using these insights at Techquity to improve crawl efficiency for ecommerce sites with thousands of URLs.

Key Takeaways and Future Predictions for SEO and Search Marketing

One of the most exciting future-forward takeaways was Folashade Uba’s talk on proactive SEO using machine learning. Using Search Console and trends data to predict future keyword performance, you can build out a content calendar for growth. 

The influence of search platforms like Perplexity and ChatGPT is growing, but their mechanisms differ from traditional search engines:

• Only 12% of ChatGPT’s citations overlap with Google’s SERPs

• ChatGPT favours semantic content, recent updates and well structured list articles. 

To stay visible, brands must evolve their content and technical strategies to match AI’s expectations.

Implementing Brighton SEO Insights into Your Job and Business

The overarching message of Brighton SEO was clear: continuous learning and adaptation are essential for the future of SEO. Lily Ray’s keynote speech on the life cycle of SEO further drove this point home. Whether it’s enhancing your technical skills, producing strategic content, or analysing user data in GA4, each improvement compounds long term gains. 

Have you attended Brighton SEO? Share your key takeaways and experiences in the comments. 

Want to explore how these strategies could work for your business? Let’s chat. Our SEO specialists at Techquity can help you audit, strategise and optimise for long-term growth, AI-ready and future-proof.