Using the Aero platform, we developed a customised ecommerce store that integrated seamlessly with Jules B’s existing EPOS and despatch systems. Our solution included bespoke modules to facilitate smooth data exchange, expanded marketing and sales channel integrations, and implemented flexible payment options. These improvements boosted operational efficiency, broadened their online reach, and enhanced the customer shopping experience.
Jules B is a renowned fashion retailer offering designer clothing, shoes and accessories for men and women.
Founded in 1984 as a small boutique in Jesmond, Newcastle upon Tyne, Jules B quickly grew from offering womenswear to including menswear due to rising demand.
Known for quality and unique fashion, Jules B is now a leading retailer providing a curated collection of luxury designer clothing, shoes, and accessories for men and women. With four boutique locations across Northern England and a thriving online store serving customers worldwide, Jules B is committed to exceptional fashion experiences, emphasising customer satisfaction and attention to detail.
With ambitious growth plans, Jules B needed a website and platform that could evolve alongside the business. They sought a flexible solution that could accommodate future expansions and changes without compromising their competitive edge. This flexibility was crucial for reacting to and capitalising on new opportunities.
Initially constrained by their service provider, Jules B faced limitations in customisation and scalability. These constraints hindered their ability to adapt to evolving trends and grow their business. To unlock their full potential online, they needed a new agency that could offer greater flexibility and tailored solutions to meet their specific needs.
As a multi-channel business operating both online and offline, Jules B recognised the pivotal role their website played in driving sales and revenue. Enhancing the user experience and implementing conversion-focused strategies were essential to achieving their revenue goals. Additionally, Jules B aimed to reduce costs while maximising revenue. They saw potential cost savings by investing in a more efficient and effective website solution.
To meet Jules B's objectives, we developed a bespoke ecommerce store designed to enhance efficiency and drive profitability. Our solution went beyond just building a website; it included detailed, custom integrations tailored to the needs of Jules B.
We integrated the Aero platform with Jules B's existing EPOS system (Eurostop) and despatch system (GFS). This involved creating custom integration modules to ensure smooth communication and data exchange between these systems, improving operational efficiency.
The successful integration streamlined operations, allowing Jules B to manage more products, process more orders, and increase revenue without additional resources. We also extended their marketing and sales channels by integrating with platforms like Fruugo, Love the Sales, eBay and Amazon, positioning the Aero platform as a central hub for omnichannel sales.
Additionally, we implemented various payment options including Klarna, Apple Pay and PayPal, offering customers flexible payment choices and enhancing the shopping experience.