A large specialist retailer built around major vape and heated tobacco brands
Electric Tobacconist is an established ecommerce business selling a broad range of vape and heated tobacco products, with public site messaging that highlights leading brands and more than two million orders shipped since 2013. That is the kind of trading context where platform flexibility matters because the storefront sits inside a busy operational machine.
Category clarity and repeat-purchase convenience both mattered
Customers need clear routes into brands, device types, and replenishment products, often with convenience and speed playing a major role in the purchase decision. A stronger ecommerce structure helps that experience feel simpler while still supporting the scale of the catalogue behind it.
The platform needed to support ongoing trading rather than constrain it
A replatforming brief like this is about giving the business a more adaptable ecommerce foundation for ongoing growth, merchandising, and operational fit. The goal is not just a visual refresh but a more dependable platform for the realities of live retail.
Established trading businesses need a platform that can keep up with the catalogue and the operation
Electric Tobacconist gained a stronger ecommerce base for presenting products clearly and supporting ongoing trading activity. That matters when the site is central to repeat purchasing, brand navigation, and day-to-day commercial performance.
