Over the past year, Ironmongery For You has seen strong, sustainable growth driven by a targeted SEO strategy focused on visibility, intent, and emerging AI-led search channels. Year-on-year revenue increased by 25.5%, alongside a 4.43% uplift in overall traffic and a 2% increase in clicks.
Performance in high-value search positions also improved, with a 3.6% increase in keywords ranking in positions 1–3, while AI-driven organic traffic grew by 6,488% YoY, highlighting the brand’s growing presence across next-generation search experiences.