Lucy Pittaway experienced strong organic performance growth following a targeted SEO approach focused on improving visibility across high-intent and commercially valuable search terms. Clicks increased by 56.7%, alongside a 1.8% uplift in impressions, contributing to a 66.63% year-on-year increase in organic traffic.
Rankings improved significantly across the SERPs, with a 50% increase in keywords ranking in positions 1–3 and a further 26% growth in keywords ranking in positions 4–10, strengthening the brand’s presence for both category-level and product-led searches.