UK Tactical has achieved significant organic growth through a focused SEO strategy designed to improve visibility, rankings, and click-through performance across high-intent search terms. Organic traffic increased by 87.5% month-on-month and 181.51% year-on-year, supported by a 38.9% YoY increase in clicks and an 8.5% uplift in impressions.
Search quality also improved, with CTR up by 0.7% YoY, an average keyword position improvement of 11 places, and continued upward movement in competitive SERPs, including a 3.5% MoM increase in keywords ranking in positions 1–3 and a 2.1% MoM increase in positions 4–10.