Techquity at Women in Tech SEO Fest 2025

While being an SEO Lead in a development agency is special (who else has direct access to the developers that built the platform they’re working on?) it can sometimes feel niche, with few opportunities to discuss hreflang or changes in SERPs layouts, but being a part of the wonderful Women in Tech SEO community alleviates a lot of that. A dedicated slack channel full of amazing women in the same sector, who lift each other up and we can problem-solve combined a lot better than we can alone! With that in mind, heading to The Barbican in London for the Women in Tech SEO Fest on 20th February was something I’d had marked in the calendar for months.

Being a women-first space, the WTS Fest is dedicated to providing a safe, harassment-free environment where women can learn and network. From the moment I arrived at the Barbican on Thursday morning, I felt welcomed, secure, and embraced by the community. The day began with coffee (naturally), pastries, and an opportunity to connect with fellow attendees and a few speakers too.

The day’s talks were divided into four sections: Analyse, Advance, Innovate, and Empower.

Analyse had great talks on content writing, website migrations and faceted navigation by 3 fantastic speakers: Alice Rowan, Rebecca Yu and Naomi Francis-Parker. The talks were so good I’ve already gone over my notes and made more to speak to the developers about!

After a quick coffee break and a lovely chat about tracking user journeys with a new friend, it was onto the Advance section of the day - 2 more great talks by Chase Kreuter and Emina Demiri-Watson. Practical and useful talks, and I’ve gone away with a new vocabulary on how AI works.

Lunch break complete, next up - Innovate. Another 3 talks by the lovely Meg Sharma, Sophie Fell and Lyssa-Fee Crump. As an SEO we can also struggle with how SEO and PPC can work alongside each other, but Sophie had a great standout talk as someone from the other side wanting to collaborate and bridge the gap between organic and paid - something I also feel strongly about!

The day ended on a high with Empower by Chloe Smith and Shola Kaye – it was so insightful heading about navigating the workplace as a disabled person, and lovely to leave having gained a newfound confidence in 'the art of the ask' too!

It was such an amazing day topped off by a networking evening in the gorgeous Garden Room at the Barbican, giving me another chance to speak to some more lovely SEOs, who I hope to see again at the next conference. In the meantime, I’ll continue to be an active member of the Women in Tech SEO community, while implementing everything I possibly can from the speakers today.