Techquity at Women in Tech SEO Fest 2026
Being an SEO Lead in a development agency means I’m lucky to work closely with developers who can help implement all the ideas I come back from conferences with, but it can also feel like quite a niche pocket of the SEO world. That’s why the Women in Tech SEO community remains such a vital part of my personal and professional life. It’s a space where we talk tactics, tools, and just understand what each other’s day-to-day looks like.
So it’s no surprise that I had Women in Tech SEO Fest 2026 marked in my calendar for months.
Held in London again this year, the event delivered on everything I hoped it would: insightful talks, future-focused ideas, practical takeaways, and the kind of honest conversation you only get in a room full of brilliant, supportive women who know this industry inside out.
Here are the highlights I’ll be thinking about (and implementing) on my return to the office.
AI Agents Are the New Customer
Speaker: Crystal Carter
Crystal kicked things off with a talk that completely reframed how I think about the future of search.
Her key point? Agents are the new customers.
AI agents can now complete actions: navigating, filling in forms, making purchases.. And they’re going to change how we design, build, and optimise websites.
What that means for SEOs:
Prioritise machine-readable validation signals, from ARIA tags to structured workflows
Feed your agents with updated product feeds, RSS, and optimised APIs
Design every CTA with both humans and agents in mind
Build trust signals that agents can pick up on (e.g documentation, compatibility with known tools like PayPal, Microsoft Shopping, Copilot Checkout)
Agents will evaluate and act on behalf of users, which means a site’s ability to justify a decision will outweigh its ability to attract clicks.
Content with Purpose
Speaker: Zoe Burke
Zoe’s session was a great reminder that intent (informational, commercial, etc.) is only part of the story.
It’s not just what users want to know, it’s what they’ll do once they know it.
She encouraged us to ask:
Does this content work across platforms (SEO, email, DPR, social)?
Can we refresh it every 3 months with new data, visuals, or formats?
Does it actually help the person it’s for?
These 3 questions are what I’m bringing back to every content planning session.
AI Search: New Behaviour, New Metrics
Speaker: Aleyda Solis
Aleyda’s talk broke down how AI-powered search is transforming how people discover and engage with brands.
Some key shifts from keywords to conversations, from search queries to multi query fan-out, and from tracking traffic to mentions, citations, visibility and revenue.
Users are now making decisions inside LLMs, even if they’re not converting there yet. That will change with agents. So we need to move beyond traditional traffic metrics and ask better questions about where, how, and why we're showing up in AI results.
Key takeaways for me:
Use topics, not keywords, as your visibility anchor
Focus on being mentioned and cited, not just linked
Start asking customers directly how they found you
Get comfortable with measuring share of voice and sentiment, not just sessions
GEO Myths Debunked
Speaker: Dawn Anderson
As someone who gets very excited about technical SEO, Dawn’s no-nonsense myth-busting session was a highlight.
Two big takeaways:
“Chunking” is a machine learning concept not an SEO tactic. It won’t help you rank.
llms.txt isn’t being widely adopted yet. The hype is louder than the impact (for now).
Her advice? Stick to what works: content quality, relevance, and performance.
Smarter AI Workflows
Speaker: Chima Mmeje
Chima delivered a masterclass in turning one webinar into a full multi-channel campaign.
The AI workflow:
Host a webinar on a trending or evergreen topic
Turn transcript into blogs, checklists, templates
Segment email sequences for attendees
Repurpose into thought leadership content
This kind of strategic repurposing is gold for lean content teams, and I’ll be testing this exact workflow soon.
Reddit as a Listening Tool
Speaker: Victory Umurhurhu-Michael
Victory’s session was refreshingly tactical. Reddit is a rich source of customer data, if you treat it with respect.
Her three-part approach:
Insight-gathering – Study industry subreddits and competitors
Contextual participation – Understand how real users engage
Conversation catalysts – Ask open-ended questions and learn from the responses
Great reminder that community engagement = brand awareness, and that UGC isn’t just for Google, it’s for us too.
A Huge Thanks
To the organisers, speakers, and every person I had the chance to chat with - thank you. You reminded me why I love this industry and how powerful our community is.
I left feeling inspired, challenged, and genuinely energised to bring these ideas back to the team here at Techquity.
If you’re in SEO and haven’t been to WTS Fest before - get it in your diary for 2027.
